Welcome to Zoku.

Less isn’t always more when it comes to the written word. In places where people dwell, well-written, long-form copy can make the difference between a warm welcome and a forgettable first impression.

At Copenhagen’s Zoku Hotel, guests are invited to check in on the top floor, where the hotel’s beautiful workspaces, cocktail bar and views of the city await discovery. This top-floor welcome risks a ground-floor rebuff, so to bridge the gap, guests are immediately greeted with the Zoku philosophy – here for everyone to read as they summon a lift.

 

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Probably the best masterplan in the world?

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The city is a playground.